Image from the year 2020 of the Bulgari history. Image from the year 2020 of the Bulgari history. Image from the year 2020 of the Bulgari history.

2020s: A look towards the future

In the 2020s, Bvlgari's story continues to combine legacy and innovation. In 2021, Bvlgari assumed the role of the official "Platinum Sponsor" for the Italy Pavilion at the Dubai 2020 Expo, where the Maison enriched the narrative journey through the excellence of Made in Italy with the exhibition titled "The Art of Craft."

In the same year, a new Bvlgari Hotel opened its doors in Paris, located in the prestigious Avenue George V.

Image from the year 2020 of the Bulgari history. Image from the year 2020 of the Bulgari history. Image from the year 2020 of the Bulgari history.
Image from the year 2020 of the Bulgari history. Image from the year 2020 of the Bulgari history. Image from the year 2020 of the Bulgari history.

In 2023, the iconic Serpenti collection marked its 75th anniversary with worldwide celebrations, showcasing Bvlgari’s timeless design philosophy. 

The year was also important for its hotels with a new location opening in Tokyo right in front of the Imperial Palace East Gardens. To complement this, a new Bvlgari Hotel emerged in Rome's Piazza Augusto Imperatore, echoing the brand's eternal bond with Rome and a desire to express the spirit of the city with a contemporary twist.

Image from the year 2020 of the Bulgari history. Image from the year 2020 of the Bulgari history. Image from the year 2020 of the Bulgari history.
Image representing Largo Argentina. Image representing Largo Argentina. Image representing Largo Argentina.

In a significant cultural contribution, Bvlgari's patronage committed to the reopening of the Sacred Area in Largo Argentina, making the ancient temples of the site accessible again and highlighting the Maison's unwavering support to preserving and honouring historical heritage.

2020

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