Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
Bvlgari Bvlgari Watch
Born as a gift for the brand’s top clients, Bvlgari Bvlgari broke with the conventions of luxury watchmaking from its debut in 1975.
Bvlgari Bvlgari
21
Recalling the ancient coins of Imperial Rome, the BVLGARI BVLGARI Watches collection engraves its circular signature onto a collection of elegance. Inspired by its Roman origins, BVLGARI BVLGARI is a rich fusion of tradition and modernity.
50 Years of Bvlgari Bvlgari
For the past 50 years, Bvlgari Bvlgari has embodied the Maison’s creative audacity, consistently expressing its dual expertise in watchmaking and jewellery. To mark this year's anniversary, Bvlgari unveils four new timepieces with marble dials—a tribute to the Maison's Roman roots, distinctive aesthetics and exceptional craftsmanship. Paired with an exquisite alligator strap, each dial is as unique as the stone itself - treated like a precious gem - and echoes the timeless grandeur of the Eternal City.
The Perfect Match
Born to make every moment memorable, the timeless Bvlgari watches are perfect both for wearing as stand-alone pieces and in combination with other collections.
