At 23 Place Vendôme, in the famed epicentre of High Jewellery, Bvlgari's Parisian flagship store has been entirely redesigned and historically restored. Architect Peter Marino has created a new concept and architectural identity for Bvlgari that draws on its Roman roots and cultural heritage, emphasising a distinctively Italian approach to modernity.
THE PARIS TEMPLE
Place Vendôme, 23
A JOURNEY FROM ROME TO PARIS
Bringing Rome's eternal modernity into the heart of the City of Light, Bvlgari embarks on an evocative journey experienced through the language of architecture, interior design and traditional artisan techniques. Celebrating natural light like a bold Bvlgari jewellery piece, the store seals the extraordinary relationship between Rome and Paris. Ever since the two cities were officially twinned in 1956, they have taken part in a mutual exchange of artistic heritage, know-how and an unrivalled sense of beauty.
THE POETRY OF CRAFTSMANSHIP
A triumph of Italian design and craft, the store is conceived and realised like one of Bvlgari’s exquisite creations. From the selection and combination of precious materials to the use of traditional artisanal techniques, piece by piece, detail by detail, the boutique took shape like a true work of art through unparalleled savoir faire and an all-Italian sense of aesthetic.