Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
Crafted by Master Perfumer Alberto Morillas, each fragrance in the collection pays tribute to the elements of nature: the charisma of Fire, the life force of Wood, and the transformative power of Rain. Each scent is now refillable.
New
5.0 oz/150 ml
New
5.0 oz/150 ml
New
5.0 oz/150 ml
New
3.4 oz/100 ml
New
3.4 oz/100 ml
New
3.4 oz/100 ml
New
3.4 oz/100 ml
New
2 oz/60 ml
New
2 oz/60 ml
The Bulgari Man collection distills the essence of charismatic allure, intertwining sleek modernity with a timeless expression of masculine elegance, each fragrance a testament to the artistry and craftsmanship synonymous with BVLGARI's legacy.
Thanks to the new packaging, the collection now embraces a fully refillable design. Each fragrance in the collection is offered in a dedicated 200ml refill, compatible with all flacon sizes—60ml, 100ml, and 150ml.
The circle of nature, which guided the collection’s reinvention along a more harmonious life cycle, lies at the heart of the new campaign: a visual and narrative journey through the geometry of nature capturing the eternal essence of the elements.
The universe is built on circular movement. The sun rising and setting, the moon waxing and waning, and the seasons shifting, all remind us that nature expresses itself through circles: creation, transformation, and renewal.
The circle, a sacred and universal form, interconnects all things and echoes the refillable design of the Bvlgari Man flacon and the circular Bvlgari Bvlgari engravings, reinforcing a connection to nature and timeless craftsmanship.
Within the Circle of Nature, each element flows into the next, forming an unbroken connection between man and the world around him. Bvlgari Man translates this vital dynamic into scent—each fragrance a manifestation of nature’s forces, each essence a source of strength.
The radiant energy, hypnotic movement and primal intensity of Fire. From the first bright spark to the smoldering embers, this charismatic fragrance captures the untamed power of a flame, bold yet mysterious. The fiery glow of an ambery accord meets the luminous richness of tuberose absolute, while a deep leather accord brings unmistakable seduction.
The darker, more enigmatic expression of Fire, unveiling a deeper and mysterious intensity. The golden resin of elemi essence fuses with the elegance of iris essence, while a rich dark wood accord smolders in the background, leaving behind a bewitching trail.
The life force of Wood. Deeply anchored to the earth, symbolizing life, endurance, and wisdom, bridging earth and sky, rooted in strength yet open to growth. The fragrance opens with the luminous energy of coriander essence, hearted by the aromatic power of cypress essence, and grounded in Virginia cedarwood.
The revitalizing energy of Rain, nature’s most transformative element. The fragrance opens with the vivifying freshness of green tea extract, reveals a heart of crystal musks, and is grounded by smoky guaiac wood essence, evoking quiet renewal.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.