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BVLGARI - THE STORY, THE DREAM is the official catalogue of the 2019 exhibition held in Rome to narrate the evolution of Bvlgari from a small family business to a global luxury brand. Through retracing the prominent stages in the Maison’s saga, essays of historians and fashion experts, film and costume history all contribute to piecing together Bvlgari’s events in a wider context to promote the socio-economic factors that have contributed to establish success. The exhibition is accompanied by stunning pictures of jewellery from the Bvlgari Heritage Collection and clothes from the Cecilia Matteucci Lavarini high fashion collection, also on display to illustrate the taste and trends of the different eras in which the narrative unfolds.


The first book to focus entirely on the Maison’s olfactory expertise and its intrinsic connection with the most precious “gems of nature”. The Perfume of Gems is the culmination of many creative and multifaceted forces, with textual contributions by editor Simone Marchetti, anthropologist Annick Le Guérer, musician Brian Eno, author Chiara Gamberale and biologist Renato Bruni. The visual part of the book features the capturing pictures of Michael Pudelka and the poignant drawings of Luigi Serafini. Lastly, the master perfumers who created Le Gemme collection, Daniela Andrier, Alberto Morillas and Jacques Cavallier, share their inspiration to transform precious stones into olfactory gems.

Treasures of Rome

Bvlgari’s enthralling saga narrated through the people who spread its fame. From the historical shop in Via Condotti, people of a certain class come to view exceptional works of art. Such appointments turn into voyages around the four corners of the globe, driven by ambassadors of the good life and of the Dolce Vita: Elizabeth Taylor, Anna Magnani, Gina Lollobrigida, Soraya and Ingrid Bergman star as Bvlgari patrons together with American jet setters like Dorothy di Frasso, diplomat Clare Booth Luce or heiress Barbara Hutton, count Vittorio Cini, Infanta Beatriz of Spain and many others.

The Joy of Gems

Devoted exclusively to the Maison’s splendid high jewelry collections, The Joy of Gems depicts Bulgari’s distinctive aesthetic made of vibrant colors, sense of classicism, sublime proportions and joyful flair. Featuring evocative text by jewelry historian Vivienne Becker and original photography by Laziz Hamani, the book illustrates Bulgari’s stylistic codes through a spectacular array of magnificent jewels over the decades.