An emperor's jewel
The making of the Bvlgari Hotel Roma
An unprecedented documentary film unveiling the creation of the newest gem in the Bvlgari Hotels & Resorts collection. An exclusive behind-the-scenes journey with the special participation of Priyanka Chopra Jonas, produced by Atomic Production and directed by Andrea Rovetta.
This documentary offers a unique perspective on the dedication, innovation and creativity that went into making this iconic luxury hotel a reality. The project is a celebration of Italy's rich cultural heritage, leaving a lasting imprint on the hearts of all involved.
Jean-Christophe Babin, CEO Bvlgari Group
Timeless art, modern luxury
Transcending the narrative of one hotel to showcase the artistry and dedication woven into the entire Bvlgari Hotels & Resorts collection, the documentary provides a comprehensive look at how Bvlgari consistently creates extraordinary hospitality experiences worldwide, with meticulous attention to detail and the finest materials.
Italian craftsmanship
Starting with the restoration of the breathtaking building, the documentary showcases the different phases of the intricate renovation. It took more than 50 days of filming to capture the backstage work of the craftsmen who brought centuries of expertise and tradition to the creation of the Bvlgari Hotel Roma. The artisans give a rare testimony of the immense love and passion behind their craft, genuinely expressing the joy of ‘working with their heart and hands’ to create unique pieces with a ‘soul’.
Attention to detail
From the made-to-measure textiles and the Murano chandeliers, to the bespoke mosaic artworks together with the hand-painted chinaware and the handmade tiles, we get to see the making process of all the masterpieces adorning the hotel, showcasing Italian artisanal legacy. Each artisan featured in the film embodies the pinnacle of Italian craftsmanship, turning the hotel into a living testament of Italy's rich heritage and dedication to excellence on a global stage.
Showcasing the making of such a majestic project was an unmissable opportunity to bring an incredible example of Italian excellence in craftsmanship, design and hospitality to the public on screen. We are very proud to have finally completed this film, which is the result of a two-year journey of pure beauty.
Gianluigi Attorre and Caterina Mollica, founders of Atomic Production
A vision of excellence
Delving into the meticulous planning, architectural brilliance, and artistic vision behind the Bvlgari Hotel Roma project, the film draws parallels between the hotel construction and Bvlgari's jewellery craftsmanship, emphasising Roman heritage, Italian creativity and timeless design.
The jewel of the emperor
To honour the opening of the hotel in its hometown, Bvlgari created an exceptional piece of High Jewellery: a yellow gold necklace featuring an original Roman coin with Emperor Augustus, adorned with 149 emerald beads (615.04 ct), 80 buff-top emeralds (16.53 ct) and pavé-set diamonds (40.69 ct). The adept hands of the Bvlgari goldsmith working on such an extraordinary piece is among the most mesmerising scenes in the documentary.
