On Thursday November 12th, the jury of the Grand Prix d’Horlogerie rewarded the Bvlgari Aluminium Chronograph model presented in the "Iconic" category. This distinction honours a creation reflecting the essence of the brand: disruptive, innovative, contemporary. It is the sixth prize awarded to Bvlgari by the "watchmaking Oscars".
Of the four watches presented by Bvlgari at this year’s Grand Prix d’Horlogerie de Genève, all were nominated by the Jury for the final competition. The Prize awarded to the Bvlgari Aluminium Chronograph perfectly embodies what the company loves to do: namely the unexpected. For more than 20 years, it has been speaking a universal language transcending gender, age, fashion, times, social profile and personal style.
Its black and white design makes for a sophisticated, sporty watch in tune with a certain vision of modernity. This creation reinterprets the concept of luxury objects and sports watches. While Bvlgari is renowned for its precious metals, gems and jewellery creations, the new Bvlgari Aluminium dares to surprise with its focus on style: pure lines and an unmistakably cool attitude expressed through striking graphic design.
Conventions exist only to be questioned: that is what Bvlgari is all about. The new Bvlgari Aluminium watch defies expectations by choosing to focus on pure, cool style – executed with unimpeachable expertise. Bvlgari’s sporty Italian sensibility, unexpected materials and a smart, casual elegance are at the core of this new unisex edition.
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