Serpenti Seduttori in London

Celebrating the collection Born to be Gold

London, 15th September 2019, Bvlgari swept the London Fashion Week crowd off its feet with a celebration for its Serpenti Seduttori women’s watch collection. The evening event was an occasion to celebrate the collection that was Born to be Gold, and to introduce its three latest Serpenti Seduttori styles — the first models from the line having made their debut at Baselworld 2019.


Bvlgari CEO Jean-Christophe Babin welcomed a guestlist of British and international celebrities including Lily Aldridge, Lily James, Naomi Scott, Laura Harrier, Lucy Boynton, Carey Mulligan, Hikari Mori, Lady Kitty Spencer, Lady Amelia Windsor, Maya Hawke, Anna Cleveland, Sabrina Elba, Julia Restoin-Roitfeld, Hiba Abouk, Emilia Schüle, Daniel Lismore.


The evening kicked off with cocktails, as guests gathered to watch the unveiling of the new styles. Afterwards, attendees moved to the first floor of the RoundHouse to indulge in a dinner featuring dishes inspired by the night’s golden theme. After dinner, guests were treated to a special performance by Ellie Goulding, which segued into dancing, courtesy of DJ Heron Preston, who manned the decks and kept partygoers moving until the wee hours of the night.