Hiroshi Fujiwara Brings His Disruptive Vision To Serpenti Forever

Bvlgari Serpenti Forever with Fujiwara

As a famed provocateur in fashion and design, the Japanese creative director Hiroshi Fujiwara brings his own disruptive vision to Bvlgari’s best-known icon, Serpenti Forever.
Bvlgari Serpenti Forever with Fujiwara moves boldly into new creative territories playing with materials, logo & shapes and enriching Serpenti Forever existing assortment.

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“FRGMT” signature to the Roman letters.

Dressing up three styles from the Serpenti universe — the classic Serpenti Forever bag, a cross-body style with top handle, and Serpenti Diamond Blast — Fujiwara joins the ultimate street style fabric — an urban symbol of nonchalant coolness — with an absolute luxury piece. Fujiwara plays with the iconic “BVLGARI” writing, adding his own “FRGMT” signature to the Roman letters.

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