Jeweler to the stars
During the Dolce Vita years of the 50's and 60's, Bvlgari became the jeweler to the stars thanks to the American film industry which started to produce movies and extravagant epics in Rome, then dubbed “Hollywood on the Tiber”.
Legendary movies like Roman Holidays or La Dolce Vita made the Eternal City a magical place to visit at least once in your life.
At the same time, Elizabeth Taylor, Audrey Hepburn, Ingrid Bergman, Grace Kelly, Anita Ekberg and others were enamored by the Bvlgari store on Via Condotti showing their passion for Bvlgari jewels both on and off the screen.
Bvlgari creations have starred in over 40 films - from Never so Few with Gina Lollobrigida to Casinò with Sharon Stone and even in Mission Impossible starring Tom Cruise - our pieces have been worn on red carpets at the Academy Awards, the Golden Globes and film festivals from Cannes to Venice.
Elizabeth Taylor’s jewelry collection is renowned as one of the greatest ever assembled.
The film star was a fan of Bvlgari jewels and owned many unique pieces that are representative of the brand’s creativity.
Indeed, the bold and lavish style of Bvlgari was a perfect match for her tastes. When the actress came to Rome to film Cleopatra, it was the beginning of a lifelong relationship with the brand.
Recalling the memorable moments spent at the Condotti store, Taylor stated that “undeniably one of the biggest advantages to filming Cleopatra in Rome was Bvlgari’s shop”.
This fondness was encouraged by her love affair with Richard Burton, which started on set and was sealed with magnificent Bvlgari jewels.
Burton quickly learned about her fascination for jewels and took every opportunity to present her with a fabulous new piece.
In 2011, Christie’s held a sale of Taylor’s private collection which set records as the most valuable jewelry sale in auction history.
From this sale and other private transactions, the Maison re-acquired nine pieces, which are today part of the Bvlgari Heritage Collection, that best represented Taylor’s love for the brand and her eye for collector’s pieces.
Stars shine in Bvlgari
The magic connection between Bvlgari with the movie world is still a great source of inspiration and pride. Be it to celebrate romance, gracing outfits on movie sets, or purchased as self-gratification pieces, Bvlgari jewels continue to adorn the most charismatic contemporary divine celebrities on and off the screen exalting their innate allure.