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Our Identity

Style and creativity of Bvlgari to inspire: Discover more

Bvlgari & Rome

Since 1884 Bvlgari has always found a favored source of inspiration in the monuments and architectural treasures of the Eternal City. 

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Serpenti Icon Jewels from the BVLGARI HERITAGE Collection
Iconic Monete satoir from the BVLGARI HERITAGE

ICONS

Discover Bvlgari timeless design. A range of never-before-seen innovation became the trademark of the Roman jeweler.   

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Model with iconic jewels posing for the BVLGARI HERITAGE FOREVER BVLGARI BVLGARI Luxury Watch designed in 1975
Elizabeth Taylor icon of the BVLGARI HERITAGE FOREVER GLAMOUR
Shu Qi actress posing for BULGARI HERITAGE FOREVER GLAMOUR

Jeweler to the stars

Beginning in the 1930s and having escalated in the 1950s and 1960s, Bvlgari jewels continue to adorn the most charismatic divine celebrities to this day.

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Lily Aldridge icon of beauty for BVLGARI HERITAGE FOREVER Bella Hadid posing for Bvlgari
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BULGARI HERITAGE BUYBACK

Heritage Collection

More than eight hundred unique pieces, together with more than seventy thousand archival documents, encapsulates the essence of Bvlgari, highlighting its ability to constantly reinvent itself while also maintaining a strong identity.

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