The opening red carpet in Bvlgari

From Cleopatra to Casino, Bvlgari jewellery has taken a lead role in over 40 films since the 1950s. Expanding on this strong cinematic relationship, Bvlgari is proud to add China’s premier film festival, the Shanghai International Film Festival, to its global event lineup. As the festival’s official partner for the second year in a row, Bvlgari will host a screening of five classic Italian comedies with the ‘Flamboyant Festa by Bvlgari’ opening party, as well as a panel discussion entitled ‘Over 100 Years of Glamour: Bvlgari, Films and Fashion,’ featuring panelists from the worlds of film, fashion and art.

Naturally sitting at the intersection between film and fashion, Bvlgari brings the charms of classic Italian cinema to Shanghai International Film Festival once again – adding a touch of Dolce Vita glamour to both the big screen and the red carpet.