Serpenti Illumination

The iconic snake inspires the Ginza Tower in Tokyo

Bvlgari's iconic Serpenti snake motif gets a holiday makeover as it becomes the inspiration for the Serpenti Sparkle Illumination at Tokyo's Ginza Tower. The Serpenti icon was created by Bvlgari in the 1940s, symbolising wisdom and rebirth, making it the perfect reference for a festive collaboration with team Lab; who created this stunning illumination to make the icon feel both contemporary and special. Bvlgari's Serpenti Sparkle Illumination will be displayed from now until 31 January 2019: providing a high jewellery-inspired update to the Ginza Tower building as well as adding some seasonal sparkle to the Ginza night sky. To experience this interactive illumination, go to the Bvlgari Ginza Tower and visit this site with your smartphone or tablet (between 16:30 and 00:00): http://bulgari-serpenti.teamlab.art/. Through this site, you can change the colour of the Serpenti Sparkle Illumination. We hope you take this opportunity to enjoy our modern decoration this holiday season.