Journées Particulières

Bvlgari opened the doors of its Rome flagship store

Over the weekend of 12th - 14th October, Bvlgari exclusively opened the doors of its Rome flagship store and new curiosity shop to the public as part of Journées Particulières. The Journées Particulières is a yearly event that showcases the unique heritage of every one of the LVMH group’s 56 maisons – spanning 14 countries and 5 continents. With over 145,000 visitors at the previous edition, this world-exclusive occasion celebrates artisanal excellence and its passage from generation to generation. This year, Bvlgari’s event program was packed full of sensory and immersive experiences, as well as interactions and encounters with the brand’s designers. Through guided tours of the historical Palazzo Maruscelli Lepri building, where the historical boutique is based, visitors were also able to meet gemologists and artisans. The Journées Particulières was the perfect opportunity for the public to discover Bvlgari’s inner workings, identity and really get to the heart of the Bvlgari brand.