Always driven by a pursuit of beauty and a will to experiment, Bvlgari has continued to challenge convention since the late 1970s by fusing the worlds of prêt-à-porter and jewelry through its signature blending of formal with causal and classical with contemporary.

In its restless search for innovation, Bvlgari’s creative universe embraced materials from industry and fashion, giving life to creations with a distinctive design appropriate for both formal and informal occasions. 

As part of this process, over the years Bvlgari has dared to introduce unexpected materials into the world of jewelry and watches, such as steel, porcelain, silk, wood and marble, adding yet more aesthetic depth while blending everyday wearability with avant-garde design.

Such a rich diversity of materials, which is still a cornerstone of the Bvlgari style, has allowed the Maison to play with chromatic contrasts and enhance the tactile allure of creations through visual stimulation and a great variety of textures.


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