Since the mid-1950s, Bvlgari has blazed its own creative trail through the world of High Jewelry, revolutionizing traditional aesthetic codes with vivacious Italian flair. This authentic style based on vibrant colors and harmonious volumes offered an exciting alternative at a time when the more conservative Paris-led school of thought dominated the industry.

The traditional precious triad of rubies, sapphires and emeralds, typically combined exclusively with diamonds, was soon joined by the vivacious chromatic palette of tourmalines, rubellites, garnets, peridots and hard stones. 

Following this endless chromatic research, the smooth and round cabochon cut became a favorite and, eventually, a stylistic Bvlgari signature, thanks to its ability to accentuate gems' material richness and intense color. 

Each Bvlgari gemstone boasts a distinctive character, vibrancy and an inner light that sets it apart. Combined into intensely individual compositions and textural harmonies of color and shine, the earth’s precious treasures are a testament to Bvlgari’s passion for experimentation and the Maison's discerning eye for beauty.


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