THE BULGARI SHOPPING EXPERIENCE
THE BVLGARI ALLEGRA COLLECTION
The new eau de parfum collection, expressing colourful and intense Italian emotions that can be personalised through Magnifying Essences. Exclusively crafted by BVLGARI to enhance your fragrance experience. Create your own signature and #MagnifyForMore.
Discover the Allegra fragrance collection in our Bulgari London store
WONDER COMES TO BULGARI STORES
Starting from 20 November, visitors to Bulgari boutiques will be able to immerse themselves in the magic of Bulgari through an exclusive Instagram-based augmented reality experience. By scanning a QR code in-store, people will be able to witness a scene full of wonder: the interactive experience will augment reality, filling the screen with bright gifts. When the presents are tapped, they will transform into fireflies to create a world of festive magic, one that begins with Bulgari.