The origins and foundations of Bvlgari's artisanal mastery are traced back to the art of silversmithing. Sotirio Bvlgari, the company’s founder, descended from a family of silversmiths and before leaving his country he learned the métier in his father’s workshop in Paramythia, Greece. In the very first shop he opened in Rome, Via Sistina, he traded the silver ornaments forged by himself, becoming popular amongst wealthy English and American tourists visiting the Eternal City.

These first creations perfectly represented the artistic and cultural stratification of the Mediterranean territories, layering sumptuous Byzantine influences and Middle-East foliate décors on classic Greek and Roman motifs. From chatelains and buckles to girdles and necklaces, Sotirio’s artefacts often depicted mythological scenes, traditional Greek emblems, male figures in armour or allegorical female figures. A wealth of cultural diversity that will forever be part of the Maison’s creative ethos.

This legacy of eclectic taste and expertise in working with noble metals proved to be essential for starting to make high-end jewellery in the 1920s. Sotirio's descendants developed a fervour for studying and collecting ancient silver artifacts, continuing to draw inspiration from the family's silversmithing legacy. 

Over the years, the silver tradition was cultivated and reinvented through the creation of refined objects that occasionally incorporated echoes of Pop Art or influences from the Renaissance, in a perfect come-together of ancient know how, contemporary design and unbridled creativity.


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