Fiorever

Bvlgari launched the new collection in Dubai

Bvlgari recently celebrated the launch of its new diamond collection, Fiorever, by hosting an event filled with flowers and fairy lights at the Bvlgari Resort Dubai. Fiorever is a whimsical marriage of the Italian word for flower, fiore , and the English word forever. In this collection Bvlgari has immortalized the flower – an emblem of the Roman passion for life – in an enchanting diamond creation.


The party was just as star-studded as the collection, with both Bvlgari brand ambassadors and regional celebrities among the guests who attended the dinner party and DJ set by Graziano Della Nebbia. Bvlgari also unveiled a new ambassador at the event: the Spanish actress, Úrsula Corberó, star of the hit Netflix series Money Heist. The collection was revealed through a collaboration with Japanese flower artist Azuma Makoto, with Bvlgari CEO, Jean-Christophe Babin, also showing an exclusive preview of the new campaign shot by Mario Sorrenti on the streets of Rome.