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Bulgari

75 YEARS OF SERPENTI

INFINITE TALES

Continually changing its skin through the creativity and vision of the master Roman jeweler, Serpenti has unfolded its transformative nature over the past 75 years. Always ready to take a hypnotic new form, the icon forever remains an emblem of eternal rebirth and bold metamorphosis.

Model from the side in the shadow wearing a Serpenti High Jewellery bracelet with diamonds on the head.
Wrists wrapped in Bulgari Serpenti Heritage double-coil bracelets with coloured enamel scales.
Model wearing a Serpenti High Jewellery rose and white gold bracelet with diamonds on the head.
Model in the shadow wearing a Serpenti gold necklace and holding a Serpenti jewel in her hands.
Model from the side in the shadow wearing a Serpenti High Jewellery bracelet with diamonds on the head.
Wrists wrapped in Bulgari Serpenti Heritage double-coil bracelets with coloured enamel scales.
Model wearing a Serpenti High Jewellery rose and white gold bracelet with diamonds on the head.
Model in the shadow wearing a Serpenti gold necklace and holding a Serpenti jewel in her hands.

THE EVOLUTION OF AN ICON

Introduced in 1948 as jewelry-watches to be wrapped around the wrist, Serpenti creations made their debut with a supple, stylized body crafted with the iconic Tubogas technique. In the '50s, the Bulgari serpent began to embrace a more realistic style, an evolution that culminated in the '60s when its distinct turned into a canvas for creative experimentation sporting gemstones and colored enamels. Moving from one mesmerizing form to the next, Serpenti has offered stunning interpretations of its hexagonal scale motif, various levels of preciousness and unique combinations of exquisite gems, captivating design and creative craftsmanship.

FEMININE POWER

In the last 75 years, women have affirmed the right to be independent, cultivate their talents, pursue their dreams and live a life that aligns with their desires. From the red carpet to the office, Serpenti has been their faithful ally, evolving side by side with confident women proud to reveal their magnetic charm.

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