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Lights, camera, action! This Cinemagia necklace celebrates 1885’s groundbreaking invention of celluloid roll film, which is evoked through a sinuous, flexible and sophisticated construction that hides a spring mechanism. Irreverently fashioning the hyper resistant zirconium, the Action! necklace remarkably features the flexibility of film reels, with 32 carats of pavé diamonds.

Enchanting Action! necklace from the Bulgari Cinemagia collection. Discover craftmanship and design.
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BREAKING THE RULES

Trailblazing spirit and ingenious craftsmanship: a manifesto of Bvlgari’s vision of contemporary High Jewellery, where black zirconium is introduced as an unconventional material.

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ECHOES OF THE CINEMA

Jewelled secrets: when rotating, the round film element reproduces the sound of old movie projectors.

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SPRING DESIGN

Flexible and enveloping, the complex spring construction ensures perfect wearability and allows the necklace to return to its original shape.

Model wearing a necklace of the Cinemagia High Jewellery collection that celebrates the celluloid film roll.

A dynamic, exuberant standout piece, celebrating the complex savoir-faire behind the art of filmmaking through the equally multifaceted skills required in the art of jewellery making. Celluloid film was born from an intuition: to have rolling images instead of static frames. With the same inventive approach, Bvlgari keeps innovating the most sophisticated jewellery construction techniques, always striving for the most sensational results.

Bulgari jewels follow the tradition of Italian craftsmanship.

The art of filmmaking meets the highest art of jewellery making: known for its cutting-edge daring in the use of unconventional materials, Bvlgari marks the invention of celluloid with its own innovation, the introduction of zirconium. An entirely new metal in high jewellery design, zirconium has a striking black-silver sheen that evokes the consistency of a film. The piece hides a secret as well: when rotated, its round film reproduces the sound of old projectors.

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