LARGER THAN LIFE

A daring, unapologetic and unexpected way of life.

Larger than Life. Living in grand style. Living every moment as if it were the last, in every sense.

This is BVLGARI's style – the Italian way that never loses its intimacy or the sincerity that signifies elegance. It is the ability to savor each day, a quality known to many as the Dolce Vita.

Taking everything in, savoring each breath, indulging in everything. Living over and over again with the conviction of having never loved enough. Larger than Life.

Lily Aldridge, a sun-kissed Mediterranean beauty, embodies the magnetism of BVLGARI, conveying a charisma and sensuality that render her into the ultimate muse.

The BVLGARI campaign was shot in the Eternal City, and Lily calls it fabulous and profoundly Italian. All of the chosen locations were in the ancient heart of the city with a view of the Vatican, immediately making her feel like star out of La Dolce Vita.

"I’m proud to be a part of this world and at the heart of such a legendary luxury brand.”

Lily Aldridge, BVLGARI's new muse

She has perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She has perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She has perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She seems to have perfectly adopted the Larger She has perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She has perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She has perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

BVLGARI Brand Campaign Lily Aldrige Backstage
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Lily Aldridge and
Mario Testino

They've worked together several times in the past. "Mario Testino perfectly interprets my capabilities and brings out something special and unique from me. Each time it’s different. Tell me if this isn’t Larger than Life and a dream come true!”

Interview with Lily Aldridge

“As brand ambassador, and while the campaign was taking shape, I strongly felt this dimension of cinematic glamor and affiliation with a legend, following in the footsteps of the many women who've worn Bulgari creations.”

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