SERPENTI

THIS EMBLEM OF WISDOM, LIFE AND ETERNITY SPEAKS A CONTEMPORARY LANGUAGE.

BVLGARI NEW BRAND CAMPAIGN SERPENTI
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THE POWER OF SEDUCTION

Coiled around the history of humanity, the seductive serpent dates back to ancient Greek and Roman mythology. A motif representing wisdom, vitality and the circle of life, the snake has charmed exotic beauties from Cleopatra to Bulgari muses, empowering them with its magnetism.

RECREATE REPTILIAN GRACE

Bulgari constantly innovates whilst staying true to its unique and distinctive style.

RECREATE REPTILIAN GRACE

Bulgari constantly innovates whilst staying true to its unique and distinctive style.

RECREATE REPTILIAN GRACE

Bulgari constantly innovates whilst staying true to its unique and distinctive style.

THE SERPENTI WOMAN

With a hypnotic brilliance of colour and lithe wearability, Serpenti women's jewels embody the sensual elegance of a modern-day.

BVLGARI NEW BRAND CAMPAIGN SERPENTI COLLECTION
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A SYMBOL OF ETERNAL RENEWAL

The snake is an ancient, legendary creature, that has found a precious incarnation in the Serpenti by Bulgari. A symbol of eternal renewal, from ancient Egypt to Roman culture, up to the present day.

DISCOVER THE COLLECTION

DISCOVER THE COLLECTION

DISCOVER THE COLLECTION

HYPNOTIC CREATIONS

Over and over again, expert craftsmanship combines with unique design to create elegant icons that shine brightly in the history of luxury jewellery.

HYPNOTIC CREATIONS

Over and over again, expert craftsmanship combines with unique design to create elegant icons that shine brightly in the history of luxury jewellery.