LARGER THAN LIFE

An unexpected, daring and unapologetic way of life.

Larger than Life. Living in grand style. Living every moment as if it were the last, with every physical sense, with that touch of madness that makes the colours of life even more brilliant.

This is Bulgari’s style – it is the Italian way that never loses its intimacy and the sincerity that signifies elegance. It is the ability, to savour each day, which is something that many have called the Dolce Vita, including Anita Ekberg, Luchino Visconti, Anna Magnani, Elizabeth Taylor and Alain Delon – so many great artists.

Taking everything, savouring each breath – indulging in everything that perhaps should be concluded. Living again and again and again with the conviction of still never having loved enough. Larger than Life.

Lily Maud Aldridge, the gorgeous Californian supermodel, is Bulgari's new muse.

The Bulgari campaign was shot in the Eternal City and Lily Aldridge does not hesitate to call it fabulous, evocative and profoundly Italian. All of the chosen locations were in the ancient heart of the city with a view of the Vatican, immediately making her feel like a movie star or a character out of La Dolce Vita.

"I’m proud to be a part of this world and at the heart of such a legendary luxury brand.”

CHARISMA MEETS JEWELS

Lily Aldridge is the quintessential modern Roman beauty. She is at once colourful, confident, feminine and elegant, with a style that is quite her own – just like the fine jewellery she wears. Larger than life, she is boundless, unfettered, almost wild in her freedom; her free spirit and strong will shine brightly like a gemstone.

CHARISMA MEETS JEWELS

Lily Aldridge is the quintessential modern Roman beauty. She is at once colourful, confident, feminine and elegant, with a style that is quite her own – just like the fine jewellery she wears. Larger than life, she is boundless, unfettered, almost wild in her freedom; her free spirit and strong will shine brightly like a gemstone.

CHARISMA MEETS JEWELS

Lily Aldridge is the quintessential modern Roman beauty. She is at once colourful, confident, feminine and elegant, with a style that is quite her own – just like the fine jewellery she wears. Larger than life, she is boundless, unfettered, almost wild in her freedom; her free spirit and strong will shine brightly like a gemstone.

CHARISMA MEETS JEWELS

Lily Aldridge is the quintessential modern Roman beauty. She is at once colourful, confident, feminine and elegant, with a style that is quite her own – just like the fine jewellery she wears. Larger than life, she is boundless, unfettered, almost wild in her freedom; her free spirit and strong will shine brightly like a gemstone.

CHARISMA MEETS JEWELS

Lily Aldridge is the quintessential modern Roman beauty. She is at once colourful, confident, feminine and elegant, with a style that is quite her own – just like the fine jewellery she wears. Larger than life, she is boundless, unfettered, almost wild in her freedom; her free spirit and strong will shine brightly like a gemstone.

CHARISMA MEETS JEWELS

Lily Aldridge is the quintessential modern Roman beauty. She is at once colourful, confident, feminine and elegant, with a style that is quite her own – just like the fine jewellery she wears. Larger than life, she is boundless, unfettered, almost wild in her freedom; her free spirit and strong will shine brightly like a gemstone.

CHARISMA MEETS JEWELS

Lily Aldridge is the quintessential modern Roman beauty. She is at once colourful, confident, feminine and elegant, with a style that is quite her own – just like the fine jewellery she wears. Larger than life, she is boundless, unfettered, almost wild in her freedom; her free spirit and strong will shine brightly like a gemstone.

CHARISMA MEETS JEWELS

Lily Aldridge is the quintessential modern Roman beauty. She is at once colourful, confident, feminine and elegant, with a style that is quite her own – just like the fine jewellery she wears. Larger than life, she is boundless, unfettered, almost wild in her freedom; her free spirit and strong will shine brightly like a gemstone.

Interview with Lily Aldridge

“As brand ambassador, and while the campaign was taking shape, I strongly felt this dimension of cinematic glamour and affiliation with a legend, following in the footsteps of the many women who've worn Bulgari creations.”

Lily Aldridge by Mario Testino

Sparks flew between the two international talents. With audacious passion, Lily Aldridge seduced the camera, encouraged by the words of Mario Testino, who was captivated by the bejewelled splendour before him.

Lily Aldridge by Mario Testino

Sparks flew between the two international talents. With audacious passion, Lily Aldridge seduced the camera, encouraged by the words of Mario Testino, who was captivated by the bejewelled splendour before him.

Lily Aldridge by Mario Testino

Sparks flew between the two international talents. With audacious passion, Lily Aldridge seduced the camera, encouraged by the words of Mario Testino, who was captivated by the bejewelled splendour before him.

Lily Aldridge by Mario Testino

Sparks flew between the two international talents. With audacious passion, Lily Aldridge seduced the camera, encouraged by the words of Mario Testino, who was captivated by the bejewelled splendour before him.

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