LARGER THAN LIFE

An unexpected, daring and unapologetic way of life.

Larger than Life. Living in grand style. Living every moment as if it were the last, with every physical sense, with that touch of madness that makes the colours of life even more brilliant.

This is Bulgari’s style – it is the Italian way that never loses its intimacy and the sincerity that signifies elegance. It is the ability, to savour each day, which is something that many have called the Dolce Vita, including Anita Ekberg, Luchino Visconti, Anna Magnani, Elizabeth Taylor and Alain Delon – so many great artists.

Taking everything, savouring each breath – indulging in everything that perhaps should be concluded. Living again and again and again with the conviction of still never having loved enough. Larger than Life.

Lily Maud Aldridge, the gorgeous Californian supermodel, is Bulgari's new muse.

The Bulgari campaign was shot in the Eternal City and Lily Aldridge does not hesitate to call it fabulous, evocative and profoundly Italian. All of the chosen locations were in the ancient heart of the city with a view of the Vatican, immediately making her feel like a movie star or a character out of La Dolce Vita.

"I’m proud to be a part of this world and at the heart of such a legendary luxury brand.”

Lily Aldridge, BVLGARI's new muse

She seems to have perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She seems to have perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She seems to have perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She seems to have perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She seems to have perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

Lily Aldridge, BVLGARI's new muse

She seems to have perfectly adopted the Larger than Life concept with her own personal style. “It’s true that this could be the motto of my life," she says.

BVLGARI Brand Campaign Lily Aldrige Backstage
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Lily Aldridge and
Mario Testino

They've worked together several times in the past. "Mario Testino perfectly interprets my capabilities and brings out something special and unique from me. Each time it’s different. Tell me if this isn’t Larger than Life and a dream come true!”

Interview with Lily Aldridge

“As brand ambassador, and while the campaign was taking shape, I strongly felt this dimension of cinematic glamour and affiliation with a legend, following in the footsteps of the many women who've worn Bulgari creations.”

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